Whole Crop Marketing (WCM) have become industry leaders in returning trade events to UK agriculture post Covid-19. On Wednesday 19th of August (National Potato Day!), WCM ran their 10th Annual Trials Day in South Cave, East Yorkshire.
WCM are a professional potato marketing company, specialising in the purchase, sale & marketing of packing, crisping, chipping and seed potatoes in the UK. Working with a diverse grower base all the way from Cornwall to Scotland. With over 100 varieties on display, their Annual Trials Day offers breeders, growers & other industry professionals opportunities to discover new varieties, improved ways of growing & network with others in the potato sector.
The original date for the event was set to be earlier on in the season, with the pandemic forcing postponement. However, after careful planning and liaising with local authorities, WCM were able to safely open their doors and welcome the industry back to their trials site, once again.
Following government recommendations and advice from Humberside Police, strict measures were put in place to reduce the risk of Covid-19 at the outdoor event, including Track & Trace, temperature checking on arrival, social distancing & hand sanitiser stations.
The day was a complete success, with attendees praising the company over their excellent handling of the event, pleased the industry can continue to learn & develop in this ‘new normal’.